Start the call.

"Thank you for calling PDQ Kubota, this is {YOUR NAME}."

Then stop. Let him tell you why he called before you say anything else. Two completely different calls come in on this line and you need to know which one this is.

"Yeah, absolutely. What kind of work would you be using the machine for?"

Whatever he says is fine. You just need him talking.

"Hey {FIRST NAME}, this is {YOUR NAME} over at Kubota of LA. I’m calling about the inquiry you sent over about the Kubota lease program. You got a quick minute to talk?"

"What size machine were you looking at?"

If he doesn’t know: digging and trenching is the U17. Tight yards and gates, the SCL1000. Hard surfaces and pallets, the SSV. All-day dirt work, an SVL.

"Yeah, absolutely — we move used equipment all the time. What size machine are you looking for, and what kind of number were you hoping to stay under?"

Answer the question he actually asked. He called about used, so don’t lead with the lease. You need the size and his budget before the comparison means anything to him.

"Yeah, we finance too, that’s no problem at all. I can get you a quote on that."

"Before I do though — can I ask what you’d be using it for and how often? Depending on how you answer, the lease might leave you with a lot more cash in your pocket. And if it doesn’t, I’ll just write up the financing and get out of your way."

"Let me put the financing numbers together and get them over to you today. What’s the best email?"

Follow up within 24 hours.

"No problem at all — what time works better for you? I’ll call you then."

Put it in your calendar. Call exactly when you said you would. That one habit separates you from every other rep he talks to.

"And what kind of hours were you hoping to stay under?"

"And what number are you trying to stay at, roughly?"

Let him answer both. Write them down. You can’t tell which way this call goes until you have his budget and his hours.

"That makes sense — most guys start there and do a little homework first. Quick question: what kind of work are you planning to run the machine on?"

"I’ll put together what we’ve got. What’s the best number and email for you?"

Follow up within 24 hours.

"What will you be using the machine for — what kind of jobs or projects?"

"What was the job that made you call today?"

"Is this something you see yourself using pretty regularly each month, or more of a once-in-a-while situation?"

"Right now, how are you getting access to equipment when you need it? Are you renting, do you already own something, or would this be your first machine?"

"Are you more comfortable with a fixed monthly payment and zero upfront, or were you thinking about a bigger upfront investment?"

"When are you looking to have a machine on site — next few weeks, or are you planning ahead for an upcoming project?"

"What are you paying right now for rentals?"

Let him say the number out loud. It lands ten times harder coming from his mouth than yours.

"We put you on the same machine, fixed at $549 a month. Market rental on this machine runs $1,400 to $2,000. That difference stays in your pocket every single month."

"Over 36 months, that’s more than $30,000 you’re not burning on rentals. And at the end you can buy it, upgrade into a new one, or walk away clean."

"Most guys in your position end up renting machines job by job. That usually runs $1,400 to $2,000 a month when you need it, and half the time the yard doesn’t even have one available when the job comes up."

"This program puts a machine on your lot at $549 a month. Now you’ve got it whenever a job comes in instead of scrambling to find one."

"Most contractors find the extra jobs they can take on, plus the time they save, ends up paying for the machine pretty quickly."

"We can absolutely help you finance, that’s no problem. But financing runs about $900 a month, which is roughly $32,400 over three years, all locked into an asset that’s depreciating the whole time."

"Lease it at $549 and you keep about $12,636 in the business over that same period. That’s payroll, materials, growth. And at the end, if you love the machine, you can buy it at fair market value or move into a new one."

"You get the machine and the capital flexibility."

"Help me understand — is it more that the numbers don’t quite feel right yet, or is it more about timing, like you’re not sure when you’d need the machine on site?"

"Let me make sure I ran this right for your situation. You said you’re [renting / doing X jobs]. At $1,400 to $2,000 a month on a rental versus $549 on the lease, you’re keeping that difference every single month. Over 36 months that’s more than $30,000 not burned. Does seeing that side by side help?"

"That’s actually perfect — the approval only takes a few minutes. You lock in your rate today and we set delivery for whenever you’re actually ready. You’re not committing to having it show up tomorrow."

"I appreciate you being upfront — and honestly, you’d probably be surprised. We work with businesses at all different stages. The application takes 10 minutes. Worst case, you’ve got the information. Best case, we’re setting a delivery date."

"What’s holding you back from just seeing what comes back? Ten minutes from now you’ll know exactly where you stand."

"Totally. And if it really is just one job, I’d tell you to rent it. But let me ask you this — if you had a machine on site every day, would you take on more work? Are there jobs you’re passing on right now because you don’t have one?"

"Smart to test drive before you commit. Here’s the thing though — a rental on this machine runs $1,400 to $2,000 a month, and that money goes nowhere. Your first lease month is $549."

"If you’re even 80% sure you’ll run this regularly, the lease is the test drive — at a fraction of the cost."

"Look — for us to operate for over 70 years, we have to run at a higher standard than most competitors, and that standard is built into our pricing. If we start matching numbers that cut corners, we’d have to sacrifice service, delivery, or long-term support. That’s not how we operate."

"There’s a reason our reviews look the way they do. We take care of our team and we take care of our customers. That consistency costs something."

"If the cheapest number is the priority, I completely understand. But if reliability, support, and a long-term partnership matter, that’s where we win. Which direction makes more sense for you?"

"That’s a fair question, and buying isn’t wrong. But the real question isn’t buy versus lease. The real question is where your capital works hardest over the next 36 months. You already like the machine. So let’s look at what each option does to your cash flow, your tax position, and your flexibility."

"That’s exactly the point. Right now you’re looking at locking that money into a machine that’ll be worth less in three years. The lease lets you run the same machine and keep that capital doing what you just described. And at 36 months, if you love it, you buy it at fair market value. Same destination, smarter road."

"You’re going to have a payment either way for at least 36 months — the only question is whether it’s $549 or $900. At $549 you still get the machine, you still have the option to own it at the end, and you keep $350 a month in the business the whole time."

"Same destination, just a smarter road to get there."

"Let me run the application and you can see both numbers side by side. Then it’s an easy call either way."

"What’s the business name?"

"Let me ask you this — is there anything you’re still unsure about? Because if we clear that up, you’d have an answer right after the application and a machine on site when you need it."

"I’ll be straight with you — this program is genuinely strong, and programs change. The window is open right now. Let me grab your info and I’ll be your guy when you’re ready to pull the trigger."

"Perfect. So before we get into any numbers, I just want to let you know up front — this program isn’t built for everybody. It’s built for a specific type of contractor. When it’s a good fit it works extremely well, and when it’s not, it usually doesn’t make any sense at all."

"So really, my job here is just to figure out which one you are. I’ll ask you a couple quick questions about how you’re running your equipment right now. If it fits, I’ll walk you through the program and the numbers. If it doesn’t, I’ll point you toward something that makes more sense."

"Sound fair enough?"

"So here’s the thing with used. A used excavator runs $18,000 to $30,000, and anything at the bottom of that range has serious hours on it and has usually been a rental machine its whole life. Whatever you pay, that cash is gone the day you buy it, and every repair after that is on you."

"For $549 a month with zero down, I can put you on a brand new U17. Zero hours, full warranty, and your cash stays in the business for jobs, crew and materials."

"You know, it’s actually kind of funny you’re asking, because we get so many calls exactly like this one that we ended up putting together a commercial lease program because of it."

"It’s really designed for guys who need to get on a job site quick, they’re shopping used, and the budget’s tight. So instead of putting you into a big machine with three thousand hours on it, we can put you on a brand new one and you keep your cash in your pocket."

"Because here’s the thing with used. A used excavator runs $18,000 to $30,000, and anything at the bottom of that range has real hours on it and has usually been a rental machine its whole life. And whatever you pay, that cash is gone the day you buy it, and every repair after that is on you."

"On the lease it’s $549 a month with zero down for a brand new U17. Zero hours, full warranty, free delivery."

"Yeah, I’ve got something that’ll work for you. Let me pull the details and get you a real number on it."

"One other thing before you decide, just so you’ve seen both."

"It’s funny, we get so many calls for used that we ended up starting a commercial lease program because of it. It’s built for exactly this — guys who need a machine quick and don’t want to dump their cash into it."

"That used machine is a real chunk out of pocket, and every repair after that is yours. For $549 a month with zero down I can put you on a brand new U17 instead. Zero hours, full warranty, and the cash stays in your business."

"Some guys still want to own it outright and that’s totally fine. I just don’t want you finding out about it after you’ve already spent the money."

"Want me to put numbers on both so you can look at them side by side?"

"And what kind of hours were you hoping to stay under?"

"And what number are you trying to stay at, roughly?"

Let him answer both. Write them down. You can’t tell which way this call goes until you have his budget and his hours.

"That makes sense — most guys start there and do a little homework first. Quick question: what kind of work are you planning to run the machine on?"

"I’ll put together what we’ve got. What’s the best number and email for you?"

Follow up within 24 hours.

"What will you be using the machine for — what kind of jobs or projects?"

"What was the job that made you call today?"

"Is this something you see yourself using pretty regularly each month, or more of a once-in-a-while situation?"

"Right now, how are you getting access to equipment when you need it? Are you renting, do you already own something, or would this be your first machine?"

"Are you more comfortable with a fixed monthly payment and zero upfront, or were you thinking about a bigger upfront investment?"

"When are you looking to have a machine on site — next few weeks, or are you planning ahead for an upcoming project?"

"What are you paying right now for rentals?"

Let him say the number out loud. It lands ten times harder coming from his mouth than yours.

"We put you on the same machine, fixed at $669 a month. Market rental on this machine runs $1,800 to $2,500. That difference stays in your pocket every single month."

"Over 36 months, that’s more than $40,000 you’re not burning on rentals. And at the end you can buy it, upgrade into a new one, or walk away clean."

"Most guys in your position end up renting machines job by job. That usually runs $1,800 to $2,500 a month when you need it, and half the time the yard doesn’t even have one available when the job comes up."

"This program puts a machine on your lot at $669 a month. Now you’ve got it whenever a job comes in instead of scrambling to find one."

"Most contractors find the extra jobs they can take on, plus the time they save, ends up paying for the machine pretty quickly."

"We can absolutely help you finance, that’s no problem. But financing runs about $1,100 a month, which is roughly $39,600 over three years, all locked into an asset that’s depreciating the whole time."

"Lease it at $669 and you keep about $15,516 in the business over that same period. That’s payroll, materials, growth. And at the end, if you love the machine, you can buy it at fair market value or move into a new one."

"You get the machine and the capital flexibility."

"Help me understand — is it more that the numbers don’t quite feel right yet, or is it more about timing, like you’re not sure when you’d need the machine on site?"

"Let me make sure I ran this right for your situation. You said you’re [renting / doing X jobs]. At $1,800 to $2,500 a month on a rental versus $669 on the lease, you’re keeping that difference every single month. Over 36 months that’s more than $40,000 not burned. Does seeing that side by side help?"

"That’s actually perfect — the approval only takes a few minutes. You lock in your rate today and we set delivery for whenever you’re actually ready. You’re not committing to having it show up tomorrow."

"I appreciate you being upfront — and honestly, you’d probably be surprised. We work with businesses at all different stages. The application takes 10 minutes. Worst case, you’ve got the information. Best case, we’re setting a delivery date."

"What’s holding you back from just seeing what comes back? Ten minutes from now you’ll know exactly where you stand."

"Totally. And if it really is just one job, I’d tell you to rent it. But let me ask you this — if you had a machine on site every day, would you take on more work? Are there jobs you’re passing on right now because you don’t have one?"

"Smart to test drive before you commit. Here’s the thing though — a rental on this machine runs $1,800 to $2,500 a month, and that money goes nowhere. Your first lease month is $669."

"If you’re even 80% sure you’ll run this regularly, the lease is the test drive — at a fraction of the cost."

"Look — for us to operate for over 70 years, we have to run at a higher standard than most competitors, and that standard is built into our pricing. If we start matching numbers that cut corners, we’d have to sacrifice service, delivery, or long-term support. That’s not how we operate."

"There’s a reason our reviews look the way they do. We take care of our team and we take care of our customers. That consistency costs something."

"If the cheapest number is the priority, I completely understand. But if reliability, support, and a long-term partnership matter, that’s where we win. Which direction makes more sense for you?"

"That’s a fair question, and buying isn’t wrong. But the real question isn’t buy versus lease. The real question is where your capital works hardest over the next 36 months. You already like the machine. So let’s look at what each option does to your cash flow, your tax position, and your flexibility."

"That’s exactly the point. Right now you’re looking at locking that money into a machine that’ll be worth less in three years. The lease lets you run the same machine and keep that capital doing what you just described. And at 36 months, if you love it, you buy it at fair market value. Same destination, smarter road."

"You’re going to have a payment either way for at least 36 months — the only question is whether it’s $669 or $1,100. At $669 you still get the machine, you still have the option to own it at the end, and you keep $430 a month in the business the whole time."

"Same destination, just a smarter road to get there."

"Let me run the application and you can see both numbers side by side. Then it’s an easy call either way."

"What’s the business name?"

"Let me ask you this — is there anything you’re still unsure about? Because if we clear that up, you’d have an answer right after the application and a machine on site when you need it."

"I’ll be straight with you — this program is genuinely strong, and programs change. The window is open right now. Let me grab your info and I’ll be your guy when you’re ready to pull the trigger."

"Perfect. So before we get into any numbers, I just want to let you know up front — this program isn’t built for everybody. It’s built for a specific type of contractor. When it’s a good fit it works extremely well, and when it’s not, it usually doesn’t make any sense at all."

"So really, my job here is just to figure out which one you are. I’ll ask you a couple quick questions about how you’re running your equipment right now. If it fits, I’ll walk you through the program and the numbers. If it doesn’t, I’ll point you toward something that makes more sense."

"Sound fair enough?"

"So here’s the thing with used. A used track loader runs $15,000 to $25,000, and anything at the bottom of that range has serious hours on it and has usually been a rental machine its whole life. Whatever you pay, that cash is gone the day you buy it, and every repair after that is on you."

"For $669 a month with zero down, I can put you on a brand new SCL1000. Zero hours, full warranty, and your cash stays in the business for jobs, crew and materials."

"You know, it’s actually kind of funny you’re asking, because we get so many calls exactly like this one that we ended up putting together a commercial lease program because of it."

"It’s really designed for guys who need to get on a job site quick, they’re shopping used, and the budget’s tight. So instead of putting you into a big machine with three thousand hours on it, we can put you on a brand new one and you keep your cash in your pocket."

"Because here’s the thing with used. A used track loader runs $15,000 to $25,000, and anything at the bottom of that range has real hours on it and has usually been a rental machine its whole life. And whatever you pay, that cash is gone the day you buy it, and every repair after that is on you."

"On the lease it’s $669 a month with zero down for a brand new SCL1000. Zero hours, full warranty, free delivery."

"Yeah, I’ve got something that’ll work for you. Let me pull the details and get you a real number on it."

"One other thing before you decide, just so you’ve seen both."

"It’s funny, we get so many calls for used that we ended up starting a commercial lease program because of it. It’s built for exactly this — guys who need a machine quick and don’t want to dump their cash into it."

"That used machine is a real chunk out of pocket, and every repair after that is yours. For $669 a month with zero down I can put you on a brand new SCL1000 instead. Zero hours, full warranty, and the cash stays in your business."

"Some guys still want to own it outright and that’s totally fine. I just don’t want you finding out about it after you’ve already spent the money."

"Want me to put numbers on both so you can look at them side by side?"

"And what kind of hours were you hoping to stay under?"

"And what number are you trying to stay at, roughly?"

Let him answer both. Write them down. You can’t tell which way this call goes until you have his budget and his hours.

"That makes sense — most guys start there and do a little homework first. Quick question: what kind of work are you planning to run the machine on?"

"I’ll put together what we’ve got. What’s the best number and email for you?"

Follow up within 24 hours.

"What will you be using the machine for — what kind of jobs or projects?"

"What was the job that made you call today?"

"Is this something you see yourself using pretty regularly each month, or more of a once-in-a-while situation?"

"Right now, how are you getting access to equipment when you need it? Are you renting, do you already own something, or would this be your first machine?"

"Are you more comfortable with a fixed monthly payment and zero upfront, or were you thinking about a bigger upfront investment?"

"When are you looking to have a machine on site — next few weeks, or are you planning ahead for an upcoming project?"

"What are you paying right now for rentals?"

Let him say the number out loud. It lands ten times harder coming from his mouth than yours.

"We put you on the same machine, fixed at $779 a month. Market rental on this machine runs $2,200 to $3,200. That difference stays in your pocket every single month."

"Over 36 months, that’s more than $51,000 you’re not burning on rentals. And at the end you can buy it, upgrade into a new one, or walk away clean."

"Most guys in your position end up renting machines job by job. That usually runs $2,200 to $3,200 a month when you need it, and half the time the yard doesn’t even have one available when the job comes up."

"This program puts a machine on your lot at $779 a month. Now you’ve got it whenever a job comes in instead of scrambling to find one."

"Most contractors find the extra jobs they can take on, plus the time they save, ends up paying for the machine pretty quickly."

"We can absolutely help you finance, that’s no problem. But financing runs about $1,300 a month, which is roughly $46,800 over three years, all locked into an asset that’s depreciating the whole time."

"Lease it at $779 and you keep about $18,756 in the business over that same period. That’s payroll, materials, growth. And at the end, if you love the machine, you can buy it at fair market value or move into a new one."

"You get the machine and the capital flexibility."

"Help me understand — is it more that the numbers don’t quite feel right yet, or is it more about timing, like you’re not sure when you’d need the machine on site?"

"Let me make sure I ran this right for your situation. You said you’re [renting / doing X jobs]. At $2,200 to $3,200 a month on a rental versus $779 on the lease, you’re keeping that difference every single month. Over 36 months that’s more than $51,000 not burned. Does seeing that side by side help?"

"That’s actually perfect — the approval only takes a few minutes. You lock in your rate today and we set delivery for whenever you’re actually ready. You’re not committing to having it show up tomorrow."

"I appreciate you being upfront — and honestly, you’d probably be surprised. We work with businesses at all different stages. The application takes 10 minutes. Worst case, you’ve got the information. Best case, we’re setting a delivery date."

"What’s holding you back from just seeing what comes back? Ten minutes from now you’ll know exactly where you stand."

"Totally. And if it really is just one job, I’d tell you to rent it. But let me ask you this — if you had a machine on site every day, would you take on more work? Are there jobs you’re passing on right now because you don’t have one?"

"Smart to test drive before you commit. Here’s the thing though — a rental on this machine runs $2,200 to $3,200 a month, and that money goes nowhere. Your first lease month is $779."

"If you’re even 80% sure you’ll run this regularly, the lease is the test drive — at a fraction of the cost."

"Look — for us to operate for over 70 years, we have to run at a higher standard than most competitors, and that standard is built into our pricing. If we start matching numbers that cut corners, we’d have to sacrifice service, delivery, or long-term support. That’s not how we operate."

"There’s a reason our reviews look the way they do. We take care of our team and we take care of our customers. That consistency costs something."

"If the cheapest number is the priority, I completely understand. But if reliability, support, and a long-term partnership matter, that’s where we win. Which direction makes more sense for you?"

"That’s a fair question, and buying isn’t wrong. But the real question isn’t buy versus lease. The real question is where your capital works hardest over the next 36 months. You already like the machine. So let’s look at what each option does to your cash flow, your tax position, and your flexibility."

"That’s exactly the point. Right now you’re looking at locking that money into a machine that’ll be worth less in three years. The lease lets you run the same machine and keep that capital doing what you just described. And at 36 months, if you love it, you buy it at fair market value. Same destination, smarter road."

"You’re going to have a payment either way for at least 36 months — the only question is whether it’s $779 or $1,300. At $779 you still get the machine, you still have the option to own it at the end, and you keep $520 a month in the business the whole time."

"Same destination, just a smarter road to get there."

"Let me run the application and you can see both numbers side by side. Then it’s an easy call either way."

"What’s the business name?"

"Let me ask you this — is there anything you’re still unsure about? Because if we clear that up, you’d have an answer right after the application and a machine on site when you need it."

"I’ll be straight with you — this program is genuinely strong, and programs change. The window is open right now. Let me grab your info and I’ll be your guy when you’re ready to pull the trigger."

"Perfect. So before we get into any numbers, I just want to let you know up front — this program isn’t built for everybody. It’s built for a specific type of contractor. When it’s a good fit it works extremely well, and when it’s not, it usually doesn’t make any sense at all."

"So really, my job here is just to figure out which one you are. I’ll ask you a couple quick questions about how you’re running your equipment right now. If it fits, I’ll walk you through the program and the numbers. If it doesn’t, I’ll point you toward something that makes more sense."

"Sound fair enough?"

"So here’s the thing with used. A used skid steer runs $22,000 to $38,000, and anything at the bottom of that range has serious hours on it and has usually been a rental machine its whole life. Whatever you pay, that cash is gone the day you buy it, and every repair after that is on you."

"For $779 a month with zero down, I can put you on a brand new SSV. Zero hours, full warranty, and your cash stays in the business for jobs, crew and materials."

"You know, it’s actually kind of funny you’re asking, because we get so many calls exactly like this one that we ended up putting together a commercial lease program because of it."

"It’s really designed for guys who need to get on a job site quick, they’re shopping used, and the budget’s tight. So instead of putting you into a big machine with three thousand hours on it, we can put you on a brand new one and you keep your cash in your pocket."

"Because here’s the thing with used. A used skid steer runs $22,000 to $38,000, and anything at the bottom of that range has real hours on it and has usually been a rental machine its whole life. And whatever you pay, that cash is gone the day you buy it, and every repair after that is on you."

"On the lease it’s $779 a month with zero down for a brand new SSV. Zero hours, full warranty, free delivery."

"Yeah, I’ve got something that’ll work for you. Let me pull the details and get you a real number on it."

"One other thing before you decide, just so you’ve seen both."

"It’s funny, we get so many calls for used that we ended up starting a commercial lease program because of it. It’s built for exactly this — guys who need a machine quick and don’t want to dump their cash into it."

"That used machine is a real chunk out of pocket, and every repair after that is yours. For $779 a month with zero down I can put you on a brand new SSV instead. Zero hours, full warranty, and the cash stays in your business."

"Some guys still want to own it outright and that’s totally fine. I just don’t want you finding out about it after you’ve already spent the money."

"Want me to put numbers on both so you can look at them side by side?"

"And what kind of hours were you hoping to stay under?"

"And what number are you trying to stay at, roughly?"

Let him answer both. Write them down. You can’t tell which way this call goes until you have his budget and his hours.

"That makes sense — most guys start there and do a little homework first. Quick question: what kind of work are you planning to run the machine on?"

"I’ll put together what we’ve got. What’s the best number and email for you?"

Follow up within 24 hours.

"What will you be using the machine for — what kind of jobs or projects?"

"What was the job that made you call today?"

"Is this something you see yourself using pretty regularly each month, or more of a once-in-a-while situation?"

"Right now, how are you getting access to equipment when you need it? Are you renting, do you already own something, or would this be your first machine?"

"Are you more comfortable with a fixed monthly payment and zero upfront, or were you thinking about a bigger upfront investment?"

"When are you looking to have a machine on site — next few weeks, or are you planning ahead for an upcoming project?"

"What are you paying right now for rentals?"

Let him say the number out loud. It lands ten times harder coming from his mouth than yours.

"We put you on the same machine, fixed at $999 a month. Market rental on this machine runs $3,000 to $4,500. That difference stays in your pocket every single month."

"Over 36 months, that’s more than $70,000 you’re not burning on rentals. And at the end you can buy it, upgrade into a new one, or walk away clean."

"Most guys in your position end up renting machines job by job. That usually runs $1,500 to $3,000 a month when you need it, and half the time the yard doesn’t even have one available when the job comes up."

"This program puts a machine on your lot at $999 a month. Now you’ve got it whenever a job comes in instead of scrambling to find one."

"Most contractors find the extra jobs they can take on, plus the time they save, ends up paying for the machine pretty quickly."

"We can absolutely help you finance, that’s no problem. But financing runs about $1,700 a month, which is roughly $61,200 over three years, all locked into an asset that’s depreciating the whole time."

"Lease it at $999 and you keep about $25,236 in the business over that same period. That’s payroll, materials, growth. And at the end, if you love the machine, you can buy it at fair market value or move into a new one."

"You get the machine and the capital flexibility."

"Help me understand — is it more that the numbers don’t quite feel right yet, or is it more about timing, like you’re not sure when you’d need the machine on site?"

"Let me make sure I ran this right for your situation. You said you’re [renting / doing X jobs]. At $3,000 to $4,500 a month on a rental versus $999 on the lease, you’re keeping that difference every single month. Over 36 months that’s more than $70,000 not burned. Does seeing that side by side help?"

"That’s actually perfect — the approval only takes a few minutes. You lock in your rate today and we set delivery for whenever you’re actually ready. You’re not committing to having it show up tomorrow."

"I appreciate you being upfront — and honestly, you’d probably be surprised. We work with businesses at all different stages. The application takes 10 minutes. Worst case, you’ve got the information. Best case, we’re setting a delivery date."

"What’s holding you back from just seeing what comes back? Ten minutes from now you’ll know exactly where you stand."

"Totally. And if it really is just one job, I’d tell you to rent it. But let me ask you this — if you had a machine on site every day, would you take on more work? Are there jobs you’re passing on right now because you don’t have one?"

"Smart to test drive before you commit. Here’s the thing though — a rental on this machine runs $3,000 to $4,500 a month, and that money goes nowhere. Your first lease month is $999."

"If you’re even 80% sure you’ll run this regularly, the lease is the test drive — at a fraction of the cost."

"Look — for us to operate for over 70 years, we have to run at a higher standard than most competitors, and that standard is built into our pricing. If we start matching numbers that cut corners, we’d have to sacrifice service, delivery, or long-term support. That’s not how we operate."

"There’s a reason our reviews look the way they do. We take care of our team and we take care of our customers. That consistency costs something."

"If the cheapest number is the priority, I completely understand. But if reliability, support, and a long-term partnership matter, that’s where we win. Which direction makes more sense for you?"

"That’s a fair question, and buying isn’t wrong. But the real question isn’t buy versus lease. The real question is where your capital works hardest over the next 36 months. You already like the machine. So let’s look at what each option does to your cash flow, your tax position, and your flexibility."

"That’s exactly the point. Right now you’re looking at locking that money into a machine that’ll be worth less in three years. The lease lets you run the same machine and keep that capital doing what you just described. And at 36 months, if you love it, you buy it at fair market value. Same destination, smarter road."

"You’re going to have a payment either way for at least 36 months — the only question is whether it’s $999 or $1,700. At $999 you still get the machine, you still have the option to own it at the end, and you keep $700 a month in the business the whole time."

"Same destination, just a smarter road to get there."

"Let me run the application and you can see both numbers side by side. Then it’s an easy call either way."

"What’s the business name?"

"Let me ask you this — is there anything you’re still unsure about? Because if we clear that up, you’d have an answer right after the application and a machine on site when you need it."

"I’ll be straight with you — this program is genuinely strong, and programs change. The window is open right now. Let me grab your info and I’ll be your guy when you’re ready to pull the trigger."

"Perfect. So before we get into any numbers, I just want to let you know up front — this program isn’t built for everybody. It’s built for a specific type of contractor. When it’s a good fit it works extremely well, and when it’s not, it usually doesn’t make any sense at all."

"So really, my job here is just to figure out which one you are. I’ll ask you a couple quick questions about how you’re running your equipment right now. If it fits, I’ll walk you through the program and the numbers. If it doesn’t, I’ll point you toward something that makes more sense."

"Sound fair enough?"

"So here’s the thing with used. A used track loader runs $25,000 to $45,000, and anything at the bottom of that range has serious hours on it and has usually been a rental machine its whole life. Whatever you pay, that cash is gone the day you buy it, and every repair after that is on you."

"For $999 a month with zero down, I can put you on a brand new SVL65-2. Zero hours, full warranty, and your cash stays in the business for jobs, crew and materials."

"You know, it’s actually kind of funny you’re asking, because we get so many calls exactly like this one that we ended up putting together a commercial lease program because of it."

"It’s really designed for guys who need to get on a job site quick, they’re shopping used, and the budget’s tight. So instead of putting you into a big machine with three thousand hours on it, we can put you on a brand new one and you keep your cash in your pocket."

"Because here’s the thing with used. A used track loader runs $25,000 to $45,000, and anything at the bottom of that range has real hours on it and has usually been a rental machine its whole life. And whatever you pay, that cash is gone the day you buy it, and every repair after that is on you."

"On the lease it’s $999 a month with zero down for a brand new SVL65-2. Zero hours, full warranty, free delivery."

"Yeah, I’ve got something that’ll work for you. Let me pull the details and get you a real number on it."

"One other thing before you decide, just so you’ve seen both."

"It’s funny, we get so many calls for used that we ended up starting a commercial lease program because of it. It’s built for exactly this — guys who need a machine quick and don’t want to dump their cash into it."

"That used machine is a real chunk out of pocket, and every repair after that is yours. For $999 a month with zero down I can put you on a brand new SVL65-2 instead. Zero hours, full warranty, and the cash stays in your business."

"Some guys still want to own it outright and that’s totally fine. I just don’t want you finding out about it after you’ve already spent the money."

"Want me to put numbers on both so you can look at them side by side?"

"And what kind of hours were you hoping to stay under?"

"And what number are you trying to stay at, roughly?"

Let him answer both. Write them down. You can’t tell which way this call goes until you have his budget and his hours.

"That makes sense — most guys start there and do a little homework first. Quick question: what kind of work are you planning to run the machine on?"

"I’ll put together what we’ve got. What’s the best number and email for you?"

Follow up within 24 hours.

"What will you be using the machine for — what kind of jobs or projects?"

"What was the job that made you call today?"

"Is this something you see yourself using pretty regularly each month, or more of a once-in-a-while situation?"

"Right now, how are you getting access to equipment when you need it? Are you renting, do you already own something, or would this be your first machine?"

"Are you more comfortable with a fixed monthly payment and zero upfront, or were you thinking about a bigger upfront investment?"

"When are you looking to have a machine on site — next few weeks, or are you planning ahead for an upcoming project?"

"What are you paying right now for rentals?"

Let him say the number out loud. It lands ten times harder coming from his mouth than yours.

"We put you on the same machine, fixed at $1,200 a month. Market rental on this machine runs $3,000 to $4,500. That difference stays in your pocket every single month."

"Over 36 months, that’s more than $50,000 you’re not burning on rentals. And at the end you can buy it, upgrade into a new one, or walk away clean."

"Most guys in your position end up renting machines job by job. That usually runs $1,500 to $3,000 a month when you need it, and half the time the yard doesn’t even have one available when the job comes up."

"This program puts a machine on your lot at $1,200 a month. Now you’ve got it whenever a job comes in instead of scrambling to find one."

"Most contractors find the extra jobs they can take on, plus the time they save, ends up paying for the machine pretty quickly."

"We can absolutely help you finance, that’s no problem. But financing runs about $2,000 a month, which is roughly $72,000 over three years, all locked into an asset that’s depreciating the whole time."

"Lease it at $1,200 and you keep about $28,800 in the business over that same period. That’s payroll, materials, growth. And at the end, if you love the machine, you can buy it at fair market value or move into a new one."

"You get the machine and the capital flexibility."

"Help me understand — is it more that the numbers don’t quite feel right yet, or is it more about timing, like you’re not sure when you’d need the machine on site?"

"Let me make sure I ran this right for your situation. You said you’re [renting / doing X jobs]. At $3,000 to $4,500 a month on a rental versus $1,200 on the lease, you’re keeping that difference every single month. Over 36 months that’s more than $50,000 not burned. Does seeing that side by side help?"

"That’s actually perfect — the approval only takes a few minutes. You lock in your rate today and we set delivery for whenever you’re actually ready. You’re not committing to having it show up tomorrow."

"I appreciate you being upfront — and honestly, you’d probably be surprised. We work with businesses at all different stages. The application takes 10 minutes. Worst case, you’ve got the information. Best case, we’re setting a delivery date."

"What’s holding you back from just seeing what comes back? Ten minutes from now you’ll know exactly where you stand."

"Totally. And if it really is just one job, I’d tell you to rent it. But let me ask you this — if you had a machine on site every day, would you take on more work? Are there jobs you’re passing on right now because you don’t have one?"

"Smart to test drive before you commit. Here’s the thing though — a rental on this machine runs $3,000 to $4,500 a month, and that money goes nowhere. Your first lease month is $1,200."

"If you’re even 80% sure you’ll run this regularly, the lease is the test drive — at a fraction of the cost."

"Look — for us to operate for over 70 years, we have to run at a higher standard than most competitors, and that standard is built into our pricing. If we start matching numbers that cut corners, we’d have to sacrifice service, delivery, or long-term support. That’s not how we operate."

"There’s a reason our reviews look the way they do. We take care of our team and we take care of our customers. That consistency costs something."

"If the cheapest number is the priority, I completely understand. But if reliability, support, and a long-term partnership matter, that’s where we win. Which direction makes more sense for you?"

"That’s a fair question, and buying isn’t wrong. But the real question isn’t buy versus lease. The real question is where your capital works hardest over the next 36 months. You already like the machine. So let’s look at what each option does to your cash flow, your tax position, and your flexibility."

"That’s exactly the point. Right now you’re looking at locking that money into a machine that’ll be worth less in three years. The lease lets you run the same machine and keep that capital doing what you just described. And at 36 months, if you love it, you buy it at fair market value. Same destination, smarter road."

"You’re going to have a payment either way for at least 36 months — the only question is whether it’s $1,200 or $2,000. At $1,200 you still get the machine, you still have the option to own it at the end, and you keep $800 a month in the business the whole time."

"Same destination, just a smarter road to get there."

"Let me run the application and you can see both numbers side by side. Then it’s an easy call either way."

"What’s the business name?"

"Let me ask you this — is there anything you’re still unsure about? Because if we clear that up, you’d have an answer right after the application and a machine on site when you need it."

"I’ll be straight with you — this program is genuinely strong, and programs change. The window is open right now. Let me grab your info and I’ll be your guy when you’re ready to pull the trigger."

"Perfect. So before we get into any numbers, I just want to let you know up front — this program isn’t built for everybody. It’s built for a specific type of contractor. When it’s a good fit it works extremely well, and when it’s not, it usually doesn’t make any sense at all."

"So really, my job here is just to figure out which one you are. I’ll ask you a couple quick questions about how you’re running your equipment right now. If it fits, I’ll walk you through the program and the numbers. If it doesn’t, I’ll point you toward something that makes more sense."

"Sound fair enough?"

"So here’s the thing with used. A used track loader runs $25,000 to $45,000, and anything at the bottom of that range has serious hours on it and has usually been a rental machine its whole life. Whatever you pay, that cash is gone the day you buy it, and every repair after that is on you."

"For $1,200 a month with zero down, I can put you on a brand new SVL75-3. Zero hours, full warranty, and your cash stays in the business for jobs, crew and materials."

"You know, it’s actually kind of funny you’re asking, because we get so many calls exactly like this one that we ended up putting together a commercial lease program because of it."

"It’s really designed for guys who need to get on a job site quick, they’re shopping used, and the budget’s tight. So instead of putting you into a big machine with three thousand hours on it, we can put you on a brand new one and you keep your cash in your pocket."

"Because here’s the thing with used. A used track loader runs $25,000 to $45,000, and anything at the bottom of that range has real hours on it and has usually been a rental machine its whole life. And whatever you pay, that cash is gone the day you buy it, and every repair after that is on you."

"On the lease it’s $1,200 a month with zero down for a brand new SVL75-3. Zero hours, full warranty, free delivery."

"Yeah, I’ve got something that’ll work for you. Let me pull the details and get you a real number on it."

"One other thing before you decide, just so you’ve seen both."

"It’s funny, we get so many calls for used that we ended up starting a commercial lease program because of it. It’s built for exactly this — guys who need a machine quick and don’t want to dump their cash into it."

"That used machine is a real chunk out of pocket, and every repair after that is yours. For $1,200 a month with zero down I can put you on a brand new SVL75-3 instead. Zero hours, full warranty, and the cash stays in your business."

"Some guys still want to own it outright and that’s totally fine. I just don’t want you finding out about it after you’ve already spent the money."

"Want me to put numbers on both so you can look at them side by side?"